IPL: Cashing in on Cricket
Posted on 16 May 2008 by Amna Ahmed

It’s the last match of the Twenty 20 world cup, the Pakistani crowd inked in green and white are jubilant, Mahendra Singh Dhoni looks up to the heavens and Yuvraj Singh kick the dust as Umar Gul takes the final wicket.
India wraps it up with a depressing 157/5 in 20 overs. The Indian crowd in their sea of blue jerseys are hushed and biting their nails as Pakistan approaches its last over. 6 runs, 4 balls, 1 wicket left. All of India groans inwardly knowing that its over, Pakistan can’t possibly lose. While on the other side of the stadium, the Pakistanis are already celebrating their win. Then it happens; Joginder Sharma bowls to Misbah-ul-Haq who hits the ball with a paddle-scoop hoping for a chakka - sixer - only to air the ball behind him.
Sreesanth not missing this opportunity catches the ball with ease and grace, knocking Pakistan out of the race with a tight 152 runs. There was a grand sense of unity as the Indian team raced onto the pitch raving in mad happiness whilst the Pakistanis cursed the stupidity of their batsman who should have done this and not that, what a gift hindsight is. The crowd went wild and there was not one dry eye in the stadium, the Indians embraced each other and the Pakistanis replayed the scene over and over, only to realize that Misbah did not seal the deal.
This is Cricket. It brings together people from one nation to support their team, their pride, their country regardless of caste, colour, and religion. However, that is all changing. The Indian Premier League has brought a twist to traditional cricket. The national teams that the world over recognizes are surrendering to the IPL this year in another Twenty-20 round robin competition; 8 teams and 79 matches being played over 44 days. A mammoth prize of $3 million awaits the winners, making this the most opulent tournament in domestic cricket.
Like a ‘fantasy cricket‘ team, the IPL is a franchise-owned model where corporate, sponsors and well known celebrities can bid their pocketbooks, cars and wives to purchase the best players at absurd prices for their team. The eight teams are the Kolkata Knight Riders, Chennai Superkings, Royal Challengers Bangalore, Delhi Daredevils, Mohali Kings XI Punjab, Hyderabad’s Deccan Chargers, Jaipur’s Rajasthan Royals and the Mumbai Indians. The franchise owners range from Asia’s second richest man, Mukesh Ambani to the Baadshah of Bollywood to media baron Rupert Murdoch’s son Lachlan Murdoch. The players are household names; Saurav Ganguly is not rubbing shoulders with his compadre Rahul Dravid anymore, but is captaining the Kolkata Knight Riders with renowned players like Shoaib Akhtar and Chris Gayle in his line-up.
Although the merging of players from different international teams brings about a fusion of talent that could spawn exciting matches and nail-biting excitement, there is a sense of national pride at stake. It is quite possible that amidst the glitz, glamour and gargantuan amounts of money the players make through the IPL, they will lose focus on international cricket matches where India is in fact playing Australia rather than blending talent to make the most money for franchise owners. Turning players into commodities seems to taint the meaning of traditional cricket where one country always knocked heads with another in a fight to the finish. So who should an Indian support? And why? The lines are blurring, and instead of supporting your country you have to be knowledgeable about the players and discern whether you prefer Dhoni over Sehwag! This may be a great way to educate the population, however the true sense of cricket and a nation coming together to cheer on Team India regardless of whether one player is better than another, might be lost for good. Is that sense of unity we have when we watch cricket to be compromised? Only time will tell. All I know is that I do not want to trade in my blue Indian jersey for one that says Kolkata Knight Riders. Not just yet.
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Tags : cricket
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(7 votes. Average: 4.43 out of 5)
May 16th, 2008 at 12:30 am
This is a great read! It’s such a shame that something like the IPL won’t reach our shores (England) any time soon. :(
May 16th, 2008 at 7:53 am
This article was a great read. But I disagree with it slightly.
I think the IPL is a great idea. It is about time that serious money was being put into the domestic leagues in the subcontinent to encourage the younger crickets to look at this game as a possible profession. All the top players in the world go and play in the English County League, the end result, the County makes money from their presence. It was a superb idea to tap into this lucrative sector. This has not only given the opportunity to cricket lovers to experience their favorite players live but also enabled the IPL to generate a lofty sum of cash through team sales and media endorsements.
It is also a great way to dismantle the heavy tension of national pride and just love the game because it is just that Good.
May 16th, 2008 at 9:23 am
Great article.
Keep up the good work.
May 16th, 2008 at 6:05 pm
Brilliant read!
May 16th, 2008 at 6:41 pm
I’m not a fan of cricket or IPL, but this artcle actually got me watching…The way it so passionately captures the essence of the sport, whilst relating it to a monumental moment in cricket history…drove me to start watching cricket more regularly…
Awesome article!! look forward to reading more!
May 18th, 2008 at 11:33 am
Terrific article!
May 19th, 2008 at 5:55 pm
good read :)
May 19th, 2008 at 5:55 pm
good read :)
keep it up!
May 31st, 2008 at 10:36 pm
first of all sort out the cheer-leading business in IPL
get indian cheer-leaders if u dnt like the American 1’s thy hired
& dnt be racist towrds the black cheer-leaders
thy doin a job like any1 else
ok nw thts dun
i aint a fan of cricket bt this IPL intrigued me
it was sumthing different
lets hope this league brings people closer 2gather
have talent frm all over the world play in India
make it sumthing 2 be proud of!