The price of fashion
Posted on 08 May 2009 by Halima Khatun

In such a harsh economic climate, we all know we should tighten our belts. Businesses are shedding jobs left, right and centre, plus petrol prices are going through the roof. So what do we do? We swap nights out for nights in, takeaways for home-cooked meals and Armani for Primarni. This of course goes against the government’s wishes to get us all spending again. They want us to eat out, bling out and shop ‘til we drop. And if the recent wedding I attended was anything to go by, a lot of us desi girls are heeding Alistair Darling’s advice. Well, for the last two, anyway.
Yes, it seems that the recession isn’t felt in all areas of our lives. While we may be taking a packed lunch to work, and downgrading on our weekly shop (Tesco extra special becomes extra value), when it comes to dressing to impress, the sky is the inflated prices limit.
Being from a non-asian area, I have to confess that (shock-horror), I don’t attend ten weddings a year. Unlike some of my more desified friends, my world doesn’t have room for a social occasion which requires donning a new sari every week. So going to a wedding last month was a nice change, but finding the right outfit proved something of an emotional ordeal
I went shopping with my equally clueless buddy to find the sari of my dreams. But I was surprised to learn that only the simplest of outfits were under £100 - stick a bead on a sari and we’re going well into three figures. However, I was lucky - the garish, heavy saris don’t suit my petite frame, and were better suited to the mums and auntiji’s who could pull off the vast, heavy, swathes of embroidered material. Plus, I think the simple elegance displayed in many a Bollywood number was much more appealing.
After much deliberation (and that was just the accessories), I found the sari of my dreams - a stunning rust number which struck the perfect balance between simple wearability and sequined wow factor. And best of all, it didn’t cost my entire months salary.
So hair glossy, make up matte, and sari pinned - I rolled up to the wedding feeling fab. Then I stepped into the hall - right into an all-out bling war. My eyes were sore from the sparkles. Most girls were wearing outfits that weighed more than me. Suddenly my outfit lost its sparkle…
Having a post-wedding de-brief with my rather more cultured friend, she informed me that nowadays you have to spend at least two tonnes to get a ‘decent’ outfit for a wedding. This was a hideous concept, particularly when they could only really be worn once. Unlike the simple black dress which could be worn time and time again, the sari had a shelf life. It was scary to think that these girls had spent half their student loan on one outfit. There seems to be a false notion out there that no matter how flush you are, you must spend stupendous amounts of cash when it came to weddings, in a desperate attempt to keep up with the Ahmed’s. But here’s a question for all you spendthrift misses - do you think acres of heavy uncomfortable and credit crunch inducing bling is the key to standout beauty? Tip - watch Aish in Mohabbatein, Kajol in Kuch Kuch Hota Hai and Priyanka in Yakeen, and you’ll see that the simple sari draped on a fabulous figure wins every time.
Oh, and don’t get me started on the Walima…
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May 8th, 2009 at 11:54 am
I haven’t been to a wedding in a while, but you’re right. There’s usually so much bling around, you feel underdressed!
I thought the point was NOT to show up the bride. Its her day, and she should be the only one blinged out to the max.
May 9th, 2009 at 11:59 pm
Hey… chillax about the whole wedding thing. i do tend to go to at 3 weddings a year & this year there’s at least 5..oh actually scrap that i’ve been to 2 already that leaves 5 BUT & this is a big but…the fun of weddings is to dress up in how i think girls look best (and to laugh at those who are oh so wrong). We asians no matter how good we look in our LBD or skinny jeans look 10x more amazing in desi dress & blingtatsic or not.
Also a saree doesn’t have to have a shelf life. Those stylish enough can carry a saree through the years - just remember to rotate the sarees!! and yes a decent saree with bling bling does cost a pretty penny or two or 100 but they go a long way as long as you get it right each time..
Rebeka’s final words..Simplicity is best but it doesnt require a simple KKHH or mohabbetien look..if you’ve got a blingin saree ease up on the accessories/make up love..there’s no need to go looking like a xmas tree-there’ll be plenty doing that already!!
May 11th, 2009 at 8:45 pm
rebeka, we must talk more often! u may prove to be my sari saviour!
May 14th, 2009 at 4:29 pm
Went wedding window shopping with a relative last week. The average cost of a decent bridal lengha (i would assume sari’s would cost more) fall in the 1K mark. The excessively encrusted crystals, the embroidery, the different blends of silk… recession or not, people are still going to want it!